Seminar Invitation: Professional Practice in the Visual Arts: How to guide your career and navigate the industry
Bloemfontein, Durban and Port Elizabeth in June/July 2013.
Are you a visual artist or arts administrator wishing to learn more about effectively managing and directing your career or work with artists? Art Source South Africa and Artspace Gallery have planned a series of popular seminars on professional practice for visual artists. It is targeted at those wanting to learn how to build a profile and build value in their art works, and achieving success by better understanding the visual art sector.
For bookings and further information contact:
Art Source South Africa
Loyiso Old John
011 447 2855
WHERE: KZNSA, 166 Bulwer Road, Glenwood, Durban, KwaZulu-Natal
WHEN: 08 to 09 July 2013
COST: R1 500 (incl. VAT) Includes course material, refreshments, course bag and a 12-month subscription to SA Art Times.
Early booking discount of 10%: R1 350 (including VAT) for bookings made before 21 June 2013.
Student and lecturer discount of 30%: R1 050 (including VAT).
KZNSA and Visual Arts Network of South Africa member discount of 30%: R1 050 (incl. VAT).
In association with the National Arts Council, Art Source is making available five full bursaries. The seminar can only accommodate 35 participants so booking early is essential.
Building a career in visual arts is not an easy prospect. Once the artwork is complete, a whole new set of factors come into play influencing how, where and how much you can sell your work for. Whether you can make a name for yourself and build a strong career. These factors may seem out of your control, but it is not.
The seminar series has assisted audiences around the country to understand how the visual art industry works, it gives them strategies to navigate their way through it. This 2013 seminar series has been supported by the National Arts Council of South Africa to reach a wider geographical audience.
The seminar has also been useful for those in the education sector and for visual arts administrators looking to better understand how the sector operates and what their role in it is.
Visual art is a viable career with many opportunities for artists, however, there are still many practitioners who lack understanding of how the industry operates. The Professional Practice Seminar is intended for those who require an understanding of how to effectively manage and direct their careers, as well as understanding how to build their profile and leverage the value of their art works.
Topics to be covered include:
- Taking decisions on how you engage professionally outside of your studio
- How to establish yourself as a professional artist
- Defining your strategy related to your individual career plan
- How to successfully build an artistic profile
- The value of networks
- Marketing yourself and your work to realise your objectives
- How to increase and leverage the value of your work
- Building a professional ethos in the South African art sector
- The roles and responsibilities of the gallery or agent and the artist
- The value of a well planned public relations and marketing plan
- How to engage with and manage the media
- Exhibition management and curation
- The gallery system
- Sales and pricing of artworks
About the presenters:
Art Source South Africa was established in 2001 by Les Cohn, a qualified artist, and an experienced arts administrator and arts project consultant. She is well networked within the South African cultural sector and specialises in strategic career management for artists.
Over the past 29 years, Teresa Lizamore has developed a sound career in the industry, as an art consultant, curator and gallerist. She consults for several major corporate collections and has been director of Artspace gallery in Johannesburg for the past 10 years. She was the curator of the Sasol Art Collection for 27 years and currently curates the RMB Corporate Collection.
Since 2002 she has worked in various capacities within the sphere of arts management and cultural marketing. Her areas of specialty include marketing and communications for art and development projects, financial management, project management and strategy.
A full seminar programme will be supplied upon confirmation of your booking. Places are limited, so booking is essential.
For more information on the seminar and for bookings, please contact
Loyiso Old John
011 447 2855
For media queries please contact
Tel: 011 447 2855
ARTSOURCE BROCHURE (PDF)
Feedback from past participants:
Peter Hayes – Director of Visual Arts Network South Africa, Western Cape “Most highly regarded workshop of SPRING School”.
“A superb seminar. Informative, ‘to the point’, presented in dynamic, professional style (with tons of soul!”)
“Your course has inspired me to focus on my artistic goals and provided a wonderful overview of some of the industry norms and protocols.”
“The visual arts industry is indeed a challenging industry and after your seminar it is so much clearer to make specific decisions and plan a career route for the future.”