What is #Selfie25?
The #Selfie25 exhibition is a modern legacy appreciation project, that will see the unveiling of digital prints dedicated to 25 South African change makers, disrupters and future icons. The project exists in 3 levels:
1 Digital Exhibition Website Launch
First level | 25 unique digital portraits/selfies that will make up the #Selfie25 digital exhibition website – a virtual tour experience website that will house all 25 original artworks. The website will be launched during the #Selfie25 exhibition opening week and the exhibition will also run on Instagram and Facebook on the night. All artworks will be available to purchase in the digital currency Bitcoin as well as the local ZAR currency.
Projected Website Launch Date: 6 October 2015
2 Community Involvement
The second level is that consisting of three abstract artworks that have been exhibited at various exhibitions around Durban City during 2015 to build audience interest in the project. Attendees had the chance to engage with these artworks through taking a selfie with them. People who took selfies with the artworks get the exclusive opportunity to experience the #selfie25 website 8 hours before the official website opening and launch on 6 October. There is currently a running campaign to make these artworks #TheMostSelfiedArtworksEver
Video of this initiative: https://vimeo.com/127797240
View photo gallery from a 16 June 2015 Activation
3 The Travelling Exhibition
Thirdly, this element compromises of the infiltration of various art spaces, around South Africa, taking the whole project around the country to share the stories of the 25 South Africans to any city and environment who would love to host the project. KZNSA Gallery in Durban will host of the first full-scale exhibition in Durban, with Constitution Hill hosting the Johannesburg leg of the exhibition. The project aims to grow into an annual celebration of South Africa’s most iconic young people through various digital art executions.