NPC â€˜Focus on a Concrete Futureâ€™ Photographic Exhibition : in February this year KwaZulu-Natal based concrete and cement company NPC, launched their first photographic competition to enthusiastic amateurs, photography students and professional photographers alike. The brief was to capture interesting, creative and futuristic images that celebrate the beauty of the concrete world in KwaZulu-Natal.
- 29 September 2009 - 03 October 2009
A CONCRETE FUTURE
The phrase “beauty is in the eye of the beholder” holds especially true for artworks where different mediums are able to capture the essence of a subject in their own unique way. Wanting to capture KwaZulu-Natal’s unique cement and concrete structures in a form which could include both amateur and professional artists, in February this year Durban-based cement company NPC, launched the inaugural “Focus on Concrete Future” photographic competition to local photographers.
The brief was: to capture interesting, creative and futuristic images that celebrate the beauty of cement and concrete world in KwaZulu-Natal. Enthusiastic amateurs, photography students and professional photographers, alike, responded to the call for photographs of the city’s most inspired manmade cityscapes, buildings, bridges and structures.
Piet Strauss, Managing Director of NPC said, “We’re extremely proud of the enthusiastic response we’ve had to the competition and the high level of entries received. KwaZulu-Natal is a haven of artistic talent creativity and one of the aims of the competition is to provide photographers with a platform to express this creativity.
“With this competition, it’s our intention to illustrate that cement and concrete can spark the imagination and be used creatively in urban design and art,” said Strauss.
More than 250 photographs of the city’s cement and concrete structures were received for the competition with the top 50 entries to be exhibited at the KZNSA Gallery in Glenwood, Durban from the 29th September – 2nd October 2009.
The winner of the competition will receive R20 000, whilst the first and second runner ups will receive R 10 000 and R 5000 respectively
Prepared on behalf of Piet Strauss at NPC Cimpor
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